Pain Point Pulse
by Pat Kelman
I spent twenty years reading the gap between what people say and what they actually mean. Students’ essays. Cinema audiences. Survey responses versus what the same person writes on Reddit at two in the morning when nobody’s watching.
The distance between those two versions is where the real insight lives. Pain Point Pulse finds it for you, automatically, from real conversations, so your messaging starts where the truth starts.
You know something’s off
Your messaging lands close but not quite. People nod but don’t buy. You suspect your audience describes their problems in completely different words than you do, but you’ve got no way to check.
So you browse Reddit for an hour and come back with three anecdotes and a headache. Or you ask ChatGPT and get something that sounds plausible but could be completely made up. Or you run a survey and wait three weeks for twelve responses.
None of that gets you closer to what they’re actually saying when nobody’s asking.
Already tried Find Your People?
Then you’ve seen what a good AI can do with educated guesswork. That’s real, and it’s useful. But it’s still guesswork.
Pain Point Pulse goes to the source. Real people, real posts, real language, said when they thought nobody was listening. The difference between a smart guess and actually hearing them talk.
Find your people. Then find their pain.
STEP ONE
Describe your business and get back six audience segments with real problems, ranked by how fertile they are for you. Run this as often as you like. If you already know who you serve, this confirms it. If you’re fuzzy, and most people are, this is where clarity starts.
STEP TWO
Pick a segment. The system goes into real Reddit threads where your audience is already talking and comes back with a structured report. You get:
- The pain themes that come up again and again, clustered and ranked
- Verbatim quotes from real posts, in their actual words
- How emotionally charged each theme is, scored and mapped
- Content angles pulled directly from the patterns
- Source links to every thread, so you can go and read them yourself
Everything traces back to a real person saying a real thing. The analysis puts it into context, shows you what’s emotionally charged, what keeps coming up, and where the angles are, but the source is always right there for you to check.
One report goes a long way
A single generation gives you enough to rework your landing page, rewrite an email sequence, plan a month of social content, and finally stop second-guessing your positioning. People come back to the same report for weeks.
You could get something similar from a positioning consultant. It would cost you north of £500 and take considerably longer than fifteen minutes.
How this compares
You could ask ChatGPT. You’ll get something that sounds confident and might be completely invented. There’s no source material underneath, so you’ve got no way to know.
You could browse Reddit yourself. You’ll find real stories, real frustration, genuine insight. But after an hour you’ve got a handful of anecdotes and no way to see the bigger picture.
You could do the clustering manually. Map the themes, score the frequency, pull the quotes. It’s solid work. It also takes five to ten hours per niche.
Pain Point Pulse does all of that in fifteen minutes, with sources attached to everything.
How it works
Who this is for
If you sell expertise, whether that’s coaching, consulting, courses, or services, and you know your messaging isn’t landing the way it should, this is where you start.
You don’t need to know exactly who your audience is. That’s what step one is for. You just need something real to sell and the suspicion that your people talk about their problems differently than you do.
Who this isn’t for
If you don’t have a business yet, no service, no offer, no clients, this data has nowhere to go. Get your first clients, then come back.
And if you’re after “100 content ideas in 10 seconds,” this isn’t that. This is research. It gives you the foundation that everything else sits on.
Pricing
Start here
Already tried Find Your People? Use it again anytime. New business idea, new niche, new angle. It’s there whenever you need it.
RECOMMENDED
£47
3 reports
Three full Pain Point Pulse generations. Real language, real quotes, emotional patterns, content angles, source links. Everything you need to stop guessing.
Need more credits later? Top up inside the app anytime.
Coming soon
Unlimited
Unlimited plan is on the way. Watch this space.
Ready to hear what they’re actually saying?
Three reports. Real language. No more guessing.